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Why The Shine Studio got a COMPLETE BRAND MAKEOVER

wellness, yoga, photoshoot, Erika Lundy, The Shine Studio, photography, Rittenhouse Square, Philadelphia

Introducing a COMPLETE BRAND OVERHAUL for The Shine Studio โœจ

Why, you ask? 1 word:


๐“๐ก๐ž ๐’๐ก๐ข๐ง๐ž ๐’๐ญ๐ฎ๐๐ข๐จ'๐ฌ ๐‚๐Ž๐Œ๐Œ๐”๐๐ˆ๐“๐˜ ๐š๐ซ๐ž ๐›๐จ๐ฅ๐ ๐ ๐š๐ฆ๐ž๐œ๐ก๐š๐ง๐ ๐ž๐ซ๐ฌ. ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐จ๐ซ๐ฌ. ๐๐ข๐จ๐ง๐ž๐ž๐ซ๐ฌ.

...So why did I have branding like every.other.photographer?! ๐Ÿคทโ€โ™€๏ธ

I started my business before โ€œbrand photographyโ€ was really a thing... and for female business owners EXCLUSIVELY? Uncommon.

โฉ Fast forward 4 years: Brand media has grown so much (which I absolutely LOVE!), but I felt I was following the herd: pastels and swirly fonts. Pretty, but far from uncommon.

I sought the help of a brand designer that also challenges the status quo: Sasha & her brilliant team at to help breathe new life into The Shine Studio. After she helped me sift through my 129314 ideas, here's where we landed:

โœจ THE NEW VIBE: ๐—ฉ๐—ถ๐—ฏ๐—ฟ๐—ฎ๐—ป๐˜. ๐—Ÿ๐˜‚๐˜…๐—ฒ. ๐—–๐—ผ๐—ฎ๐˜€๐˜๐—ฎ๐—น. ๐—จ๐—ป๐—ถ๐—พ๐˜‚๐—ฒ. ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐˜„๐—ฎ๐—น๐—ธ๐—ถ๐—ป๐—ด ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ ๐—น๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—ฏ๐—ผ๐˜‚๐˜๐—ถ๐—พ๐˜‚๐—ฒ ๐—ฏ๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ณ๐—ฟ๐—ผ๐—ป๐˜ ๐—ต๐—ผ๐˜๐—ฒ๐—น. Branding that speaks to the go-getters I am blessed to serve every day. โœจ

The Shine Studio: ๐•๐ข๐›๐ซ๐š๐ง๐ญ ๐Œ๐ž๐๐ข๐š ๐Ÿ๐จ๐ซ ๐๐จ๐ฅ๐ ๐๐ซ๐š๐ง๐๐ฌ.

I am so excited for the number of things in the works with these updates!

๐Ÿ‘‰๐Ÿผ๐Ÿ‘‰๐Ÿผ What do you think?? This brand means nothing without YOU, so I honestly can't wait to hear what you think!

Stay tuned for the new site reveal later this week (or catch a peek in my bio link!)

Got a question? ๐Ÿ’Œ Just reach out, or we can arrange a time to chat on the phone!โ €

And let's connect on Instagram for more tips as I roll them out!


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